Online Exclusive: Rhett Beutler

In 1929, brothers Elra, Jake and Lynn Beutler started a rodeo company and began providing stock to rodeos. Rhett Beutler was inspired by his family legacy to join his father, Bennie to run the family business eighty-seven years after the Beutler brothers started the company. Today, Beutler & Son Rodeo Company is one of the few larger companies left that still rodeo full-time to make a living. Beutler travels across the United States and he is the flank man at each rodeo.