The Certified Angus Beef ® brand marks 40th anniversary with barn paintings

John and Gaye Pfeiffer will welcome visitors to their Mulhall, Okla., Angus ranch on April 27 to a celebration honoring the community behind the Certified Angus Beef ® brand and its ranching heritage.

Celebration at Pfeiffer Angus, Mulhall, Okla., April 27

WOOSTER, Ohio – April 23, 2018 – In 2018, the Certified Angus Beef ® brand is celebrating 40 years of bringing the best Angus beef to consumers. The brand’s familiar logo will be painted on 40 barns across America, an old-school marketing approach that’s a tip of the hat to the farmers and ranchers who created the brand in 1978 and lead it today.

On April 27, guests, family and friends will gather at Pfeiffer Angus, Mulhall, Okla., to celebrate the painting of its barn – the 11th stop of the cross-country journey. Ranchers, community leaders, brand partners and other special guests will share a meal with the Pfeiffer family as they watch paint dry.

“This effort is a tangible symbol of the valuable, and interconnected, roles our partners play in guiding the Certified Angus Beef ® brand from farm to table,” says Tracey Erickson, vice president of marketing. “It’s an honor for us to join their efforts in honoring our roots: family farmers and ranchers who have always been at the heart of this brand.”

Few symbols represent vintage Americana like a barn, where farm life is centered from generation to generation and, oftentimes, celebrations held. Each barn has a unique story, much like the Certified Angus Beef ® brand and its family farmers and ranchers.

The Pfeiffers are representative of this heritage. Angus rancher John Pfeiffer – the vice president and vice chairman of the American Angus Association® and a former president of the Certified Angus Beef ® board of directors – officially began his lifetime association with the Angus breed as a six-month-old, when he was given a membership to the National Junior Angus Association by his grandpa. But in truth, it began even earlier: Pfeiffer is the fourth generation to raise cattle in Logan County, on land originally homesteaded the day after the historic Land Rush. When John and Gaye married in 1981, they had 30 cows – and today, with their sons John Christopher, an Oklahoma state representative, and Andy, who raises pigs, they care for 10 times as many on 2,300 acres. Says Gaye, “We see ourselves as caretakers of our animals, caretakers of the land, and caretakers of our resources.”

The Pfeiffer barn will be painted by Troy Freeman, of Free Sky Studios of Springfield, Ill. Freeman is an experienced mural and large-scale painter for businesses, cities and townships, amusement parks, schools, residences and more, as well as the illustrator of 15 books and the founder of a graphics and web design business. While painting barns for the Certified Angus Beef ® brand, he enjoys meeting the farming families and learning more about their unique stories and backgrounds, while celebrating their shared goals and values.

Painting takes two to three days at each barn site. The first barn was painted the week of Jan. 15 in Ocala, Fla., at Baldwin Angus Ranch, located along the well-traveled Interstate 75. After the Pfeiffers’ barn in Oklahoma, the next barns to be painted will be in Pennsylvania and New York, with the journey ultimately concluding in October near the brand’s headquarters in Wooster, Ohio.

About the Certified Angus Beef ® brand

Since 1978, the Certified Angus Beef ® brand has signified a mark of distinction on restaurant menus and in grocery store meat cases. It all began 40 years ago with a group of family farmers and ranchers determined to create and, still today, bring the best Angus beef to the table. To celebrate their vision and dedication to quality, we’re painting 40 barns in rural communities across the country with the brand’s logo – celebrating both the milestone and people at the center of the brand’s success. Visit CertifiedAngusBeef.com, Facebook, Twitter or Instagram to follow the #BrandtheBarn journey.