Country Lifestyle
Tyler Norvell – OYE President
He said it was the job he always wanted, and now, as Tyler Norvell ends his first decade at the reins of the Oklahoma Youth Expo, he’s proud of the work he, the OYE Board of Directors, and staff have accomplished.
Practically every man, woman, student, or child involved in agriculture in the state of Oklahoma knows about OYE. The annual livestock show, held in March at the Oklahoma State Fairgrounds in Oklahoma City, annually draws participants from every single one of the state’s 77 counties.
Despite a tumultuous 2020, which resulted in a devastating shutdown half-way through the event, the future looks bright for 2020. With a pandemic still terrorizing the country, Norvell and team are ready to produce the Greatest Show.
Norvell grew up in Amber, Okla., as the son of a dairyman, putting in long hours on the dairy farm. “To this day I joke that the best day of my life was when I was 13 years old and he sold it,” he shared. “But it taught me how to work.”
While out of the dairy business, Norvel kept busy, as both his grandfathers farmed everything from cotton to alfalfa, and also raised cattle. He worked every summer and through the winters, farming and ranching his whole life. It’s not surprising that he was involved in showing livestock from the moment he was old enough until the day he graduated. “I wouldn’t be where I am today without showing, FFA, and my ag teacher, Billy Scott, who I think the world of,” he recalled.
After graduation, Norvell attended Butler County Community College in Kansas on a livestock judging scholarship for a couple years before transferring to Oklahoma State University. It was there, in 2005, that he and his livestock judging team won a National Championship.
Just after that win he got a call that would shape the course of his career. Norvell’s girlfriend, and now wife, Beth, worked with the late Justin Whitefield, who was the OYE Executive Director. Whitefield had ties to Oklahoma Farm Bureau, and knew they were looking for a lobbyist; specifically, someone that had actual hands-on agriculture experience.
“I was just a 21-year-old kid at the time, and this unexpectedly came up. I interviewed with them, and they hired me. I was working full time lobbying for Oklahoma Farm Bureau and going to college for my last semester,” he shared.
From 2005 through 2012, Norvell worked through the ranks at Oklahoma Farm Bureau, rising to the rank of the Vice President of Government Affairs.
Then opportunity arose. “I always said the only job I’d ever leave Oklahoma Farm Bureau for was OYE,” he shared. “I had looked up to Justin and seen what he had done to get the organization moving in the right direction, and how much he had improved the event from the time I had shown in it.
“The actual livestock show has been going on for 106 years, but OYE, the non-profit, wasn’t formed until 2002. That first year, there was one $1,000 scholarship awarded and the premium sale grossed $300,000. Justin passed away in 2006, but he had started it on the path to be very successful. In 2019 (because there was no premium sale in 2020), the premium sale grossed $1.3 million and we presented more than $350,000 in scholarships.”
He added, “I wanted to go out and get it right. I believe in the program, and what Justin was doing for kids in both urban and rural Oklahoma, and I thought it would be a neat opportunity to give back. I love doing what I get to do.”
When Norvell started at OYE, his responsibilities were broad. A smaller staff meant that he could be found daily handling several parts of the organization, from directing people coming in with livestock at the event to fundraising. “Whatever had to be done, I would do. Now we have a few more staff members, and my main job is to oversee operations and all the fundraising,” he explained.
Funds are an integral part of any non-profit, and with an eye to the future, Norvell made one of his first priorities ensuring the legacy of Oklahoma Youth Expo.
“When I interviewed for the job, I met with Mr. Bob Funk, our Chairman, and Mr. Jimmy Harrel, our Vice Chairman. I told them I was on board, as long as they stayed involved. About a year later, I went to Mr. Funk and said, ‘You know, when you and Mr. Harrel are gone, I want to make sure this thing lives on forever. If we can make sure we have our operating expenses covered and the facility to put it on, we can ensure that.’ And Mr. Funk said he thought it was a great idea,” Norvell recalled.
A year later, Funk announced his legacy gift, a $5 million testamentary challenge match for all gifts to OYE Onward. Every campaign gift, regardless of size or type, is matched dollar-to-dollar by Mr. Funk, up to $5 million.
“To date we have raised $2.5 million to match his $5 million, and matching his gift completely has been our goal from the start. This program is extremely important to me. I grew up showing every year that I could, my girls are involved with it. I haven’t missed an Oklahoma Youth Expo since I was eight years old, and it means the world to me and my family and friends.” He added, “We had to make sure that his program will live forever to give every Oklahoma youth the same opportunity the youth of the last 106 years have had.”
Contributing to the Onward Campaign is simple, and more information can be found at https://okyouthexpo.com/onward-campaign/
OYE 2020
“If we had known in 2020 what we know now, I believe we could have finished our show. We just had no idea what would happen,” Norvell says, reflecting on the March Sunday when he had to announce that the event, not even half-way completed, would be immediately shut down.
The 10 day event was predicted to have more than 22,000 animals as well as 7,000 exhibitors and family members on the fairgrounds during the event. Norvell and his staff were in constant contact with the department of health, monitoring the situation. Just days before the start of the event, the first COVID-19 case was diagnosed in Oklahoma.
The event felt like a time-bomb. “I tell people it felt like those first five days of the event took five years. It felt like they took forever. Halfway through we called an audible, and decided to shorten the event to get people home quicker,” Norvell recalled.
With that decision made on Saturday, March 14, shoulders relaxed and tensions lessoned. “We got that done and then felt confident we would be able to finish the show,” he said.
Just 24 hours later, all that changed. A health emergency was declared in Oklahoma County, and the event was shut down. Youth exhibitors and their parents were devastated, tears flowing, as the facility and event shut down.
“It was horrible. We were watching the kids and parents mourn. I had a good friend tell me, ‘Tyler, it’s like they were mourning an unexpected death because there was no closure.’ Of course we know that it’s not anywhere the same as death, but they did not have the closure of more than a year’s work of worth. They didn’t get a chance to see their hard work through,” he said.
Norvell was dealt a double-dose of grief. In addition to dealing with the aftermath as the event’s producer, the cancelation hit much closer to home. “My daughter didn’t get to show her pigs, and so it was tough to wear both hats, but it helped me understand just how hard it was on the families and to experience it first-hand,” he said.
Norvell, the OYE Board of Directors, and staff went to work. Immediately they announced that any 2020 senior who had a market animal (breeding animals had already been shown when the event shut down) would be eligible to show again in 2021.
Next was a goal to raise $100,000 for hardship scholarships for 2020 seniors. “We said anyone who was a 2020 senior that did not get an academic scholarship should apply to get $1,000. We had 116 kids apply for those, so we raised another $16,000 so that every applicant got a scholarship,” Norvell said.
Lastly, OYE refunded anyone that had a market animal entered that didn’t get to show it.
Country Lifestyle
When Peppers Bite Back
Most of us have been there. You take a bite of something that looks harmless enough, and within seconds, your mouth is on fire. Your eyes water, your nose runs, and suddenly you’re questioning every decision that led you to that moment. Whether it’s a jalapeño that packed more punch than expected or a sauce someone swore “wasn’t that bad,” peppers have a way of keeping people humble.
There is, however, a way to measure that heat before you ever take a bite. It’s called the Scoville scale, and it’s the standard used to rank just how hot a pepper can be. The measurement is expressed in Scoville Heat Units, or SHU. The higher the number, the more heat you can expect. A bell pepper sits at zero, meaning no heat at all. Jalapeños usually land somewhere between 2,500 and 8,000 SHU, while the upper end of the scale climbs into the millions.
The system dates back to 1912, when pharmacist Wilbur Scoville developed a method to test pepper heat. His approach was simple, if not a little impractical by today’s standards. Pepper extract was diluted with sugar water until a panel of tasters could no longer detect the burn. The more dilution required, the hotter the pepper. It worked, but it depended heavily on human perception, which is far from consistent.
Today, the process is far more precise. Instead of relying on taste, scientists measure the concentration of compounds called capsaicinoids using laboratory equipment. Those numbers are then converted into Scoville Heat Units. It takes the guesswork out of the equation and gives growers, processors, and consumers a reliable way to compare peppers.
Capsaicinoids are the group of compounds responsible for heat, with capsaicin being the main contributor. Contrary to what a lot of people believe, the seeds are not where the heat lives. Most of it is concentrated in the white inner ribs of the pepper. The seeds can seem hot because they come into contact with those oils, but removing the inner ribs is the most effective way to dial the heat back while keeping the flavor.
That burning sensation you feel isn’t actually heat in the traditional sense. Capsaicin interacts with receptors in your mouth that are designed to detect pain and temperature. Your brain reads that signal as burning, even though there’s no physical damage being done at typical levels. Depending on how much you’ve had, that sensation can linger anywhere from a few minutes to well over half an hour.
One thing worth keeping in mind is that not all peppers are created equal, even within the same variety. Growing conditions, soil, weather, and maturity all play a role in how much capsaicin a pepper develops. Two jalapeños from different fields, or even different plants in the same field, can vary more than you might expect.
At the far end of the scale are peppers that push the limits of what most people would consider edible. Varieties like the Carolina Reaper have recorded levels exceeding 2 million SHU. That’s well beyond the point of casual consumption and into territory where even a small amount can be overwhelming. While some people seek that level of heat for the challenge, it’s not something to take lightly.
For everyday use, the Scoville scale is less about chasing extremes and more about making informed choices. If you know your comfort level, you can select peppers that add flavor without overpowering a dish. It also helps explain why a recipe that calls for “one pepper” can turn out very differently depending on what you pick up at the store or out of the garden.
In the end, that moment when your mouth feels like it’s on fire isn’t as mysterious as it seems. There’s a system behind it, and a little understanding of the Scoville scale can go a long way in keeping your next bite from turning into a regret.
Country Lifestyle
Pollinators on the Ranch
When most people think about wildlife on a ranch, they probably picture deer slipping through the trees, turkeys moving across a pasture or quail flushing from cover. Those species matter, and many landowners manage with them in mind. But some of the most important wildlife on a farm or ranch is much smaller. Bees, butterflies, moths, beetles, flies, wasps, hummingbirds and even bats all play a part in keeping native plants and food systems working.
Pollinators move pollen from one flower to another, which allows many plants to produce seed, fruit and the next generation of growth. That matters in gardens and orchards, but it also matters in pastures, prairies and native rangeland. According to the article provided, the United States Department of Agriculture reports that 75 percent of the world’s flowering plants and about 35 percent of the world’s food crops depend on animal pollinators to reproduce.
For Oklahoma ranchers, pollinators are more than something nice to see on a warm afternoon. They are tied to plant diversity, soil cover, wildlife habitat and the overall health of the land.
A pasture with flowers, seed-producing plants and a mix of grasses and forbs usually supports more life than a pasture with only one or two plant types. That does not mean every acre has to look wild or unmanaged. It means diversity has value. A ranch that supports many kinds of plants can also support many kinds of insects. Those insects feed birds, turkey poults, quail chicks, bats and other wildlife. Some predatory insects also help keep pest insects in check.
Pollinators are a sign that something is working. If butterflies, bees and other beneficial insects are present, the land is likely offering food, cover and seasonal blooms. If they are absent, it may be worth asking why. There may not be enough flowering plants. Grazing pressure may be too heavy at the wrong time. Herbicide use may be reducing the plants pollinators need. The issue may be drought, timing or a lack of plant variety.
The monarch butterfly is one of the best-known examples. Monarchs need milkweed because it is the only food source for their caterpillars. Adult monarchs also need nectar plants, especially during migration. Oklahoma sits in an important part of that migration route. In spring, monarchs moving north need milkweed for reproduction. In fall, monarchs moving south need blooming plants for energy before continuing toward Mexico.
That fall food source can be easy to overlook. A pasture may have plenty of grass and still offer little for a migrating butterfly if there are no flowers in bloom. Late-season plants such as Maximilian sunflower, blazing star, goldenrod, asters and cowpen daisy can make a difference. In the Noble Research Institute article, Will Moseley said their monarch monitoring showed a simple result: butterflies were found where flowering plants were present, and they were not found where flowers were absent.
That is a useful lesson for any landowner. Pollinator habitat does not have to be complicated. It starts with plants.
For ranchers, the goal is not to turn working land into a flower bed. The goal is to manage in a way that leaves room for useful plants to grow, bloom and set seed. Grazing management can help. If the same pasture is grazed hard at the same time every year, the same plants may get set back again and again. Changing grazing timing, leaving rest periods and avoiding overuse can give more plants a chance to bloom. Rotational grazing, when planned well, can benefit both livestock and pollinators.
Prescribed fire can also be useful when used carefully and legally. Fire timing matters. Burning every acre the same way at the same time can favor some plants and reduce others. Varying burn timing across years and pastures can create a more mixed plant community. That variety can help pollinators, ground-nesting birds and grazing animals.
Herbicide use is another consideration. There are times when herbicides are needed, especially for invasive or problem plants. But broad use can also remove the forbs that bees and butterflies depend on. Spot spraying, proper timing and targeted control can help landowners manage weeds while keeping beneficial plants in the pasture. Every place is different, so the best plan depends on the ranch’s goals, plant community and problem species.
Pollinators also need nesting sites. Not all bees live in hives. In fact, many native bees nest in the ground, hollow stems or cavities in wood. Leaving some undisturbed areas, standing stems, brushy edges or bare patches of well-drained soil can support native bees. A perfectly clean landscape is often less useful to wildlife than one with some structure and variety.
Water can help as well. Shallow water sources, damp soil or safe access around ponds and tanks can be useful, especially during dry weather. The key is to avoid drowning hazards. Small stones, floating wood or shallow edges can give insects a place to land.
For landowners interested in beekeeping, honey bees can become another small enterprise. A few hives may provide honey for family, gifts or local sales. Local honey often has a strong market, and bees can fit well on small acreages or larger ranches. Still, honey bees are livestock and need management. New beekeepers should start small, learn from an experienced mentor and understand seasonal care before investing heavily. The Noble article shared advice from Josh and Brook Gaskamp, who recommended getting a mentor, starting small and experimenting until finding what works.
Beekeeping is not the only way to support pollinators, though. A person can help pollinators without owning a single hive. Planting native flowers, protecting milkweed, reducing unnecessary pesticide use and allowing some areas to bloom can all help. Even fence rows, field corners, creek banks and lightly used areas can become valuable habitat when managed with pollinators in mind.
Pollinators also add enjoyment to the land. There is something rewarding about seeing monarchs on fall flowers, bumble bees working a patch of blooms or hummingbirds visiting trumpet-shaped flowers near the house. Those moments remind landowners that a ranch is more than livestock, fences and forage. It is a living system.
For many producers, the practical reason to care about pollinators is simple. What helps pollinators often helps the whole ranch. More plant diversity can mean better soil cover, more wildlife habitat, more insects for birds, more seasonal forage options and a landscape that can better handle stress. Pollinators are part of that bigger picture.
A ranch does not have to be managed only for bees or butterflies to benefit them. In many cases, good land stewardship already points in the right direction. Avoid overgrazing. Encourage plant diversity. Leave some blooms. Be careful with chemicals. Think about timing. Watch what shows up.
The smallest wildlife on the ranch can tell a big story about the health of the land. When the flowers are blooming and the pollinators are working, it is a good sign the pasture is doing more than growing grass. It is supporting life from the ground up.
Country Lifestyle
Apple Fritter Quick Bread
Total Time: 1 hour and 40 minutes
Servings: 10
2 medium apples (any type), peeled, cored & diced
1/3 cup brown sugar
1 tsp cinnamon
1/2 cup unsalted butter, softened
2/3 cup granulated sugar
2 large eggs
1 1/2 tsp vanilla extract
1 1/2 cups all-purpose flour
1 3/4 tsp baking powder
1/2 cup milk
For the Glaze:
- 1/2 cup (60g) powdered sugar
1–2 tbsp milk
1/4 tsp vanilla extract
Instructions:
Preheat oven to 350°F. Grease and line a 9×5-inch loaf pan with parchment paper.
Peel and chop apples and place in a bowl with brown sugar and cinnamon. Toss and set aside.
In a large mixing bowl, cream together butter and granulated sugar until light and fluffy. Beat in eggs one at a time, then add vanilla. In a separate bowl, whisk together flour and baking powder. Gradually add dry ingredients to the butter mixture, alternating with milk, mixing until just combined.
Next, pour half of the batter into the loaf pan, top with half of the apple mixture, then repeat with remaining batter and apples. Lightly swirl with a knife for a marbled effect.
Bake for 50–55 minutes, or until a toothpick inserted in the center comes out clean.
Cool in pan for 10 minutes, then transfer to a wire rack to cool completely.
In a small bowl, whisk together powdered sugar, milk, and vanilla until smooth. Drizzle over cooled bread.
Slice and enjoy warm or at room temperature.
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